Running a restaurant and getting new customers is the biggest challenge for the business owners? Learn more here, the top 7 reasons why you need to invest in mobile app development.
As the world goes online with smart phones leading the pack, even the most traditional products and services are left with no choice but to adjust to this massive paradigm shift. Business models that essentially relied on trust and loyalty, where opinions are largely swayed by star ratings, reviews and global bookmarking, have drastically changed in this age. While this change in consumer behavior has affected almost every business domain, dining industry can truly testify the effects they can have on the brand image, and consequently sales.
As more and more people (essentially a part of the urban regions) go out to eat and share their experiences in their respective circles, having an online presence isn't just about offering convenience and promoting services but also plays a vital role in earning recommendations and testimonials.
However, due to the massive competition in the online panorama, creating an exclusive space and bringing in new customers the biggest challenges.
This is where a mobile app comes in. The benefits of having a mobile app for any restaurant are manifold; the two most prominent of which include
- Earning your own, exclusive space on the home screen of your customers, which in itself is a ticket to their loyalty and almost a guarantee to customer referrals and acquisitions.
- To stand out from those thousands of restaurants who rely solely upon the mercy of restaurant aggregates like yelp, Open Table for all their promotional and marketing activities. Yes, connecting with these brands may be of help, but complete reliance on them is not a smart business decision.
Now, apart from these two benefits, there are still many reasons that make a compelling case for any restaurant to have their mobile app. Keeping the length and readers’ attention span in mind, we have cut down the list to 7 to help you get a precise and acute picture.
- Branding & Perception
Today, when people go out to eat, they aren't just paying for food, they pay for an experience. They want to associate your services with something tangible, something they can reflect upon and share. If customers are offered the best experience every time they visit, especially through a mobile app creates a brand image.
- Gaining an edge
While most physical restaurants offer the same services, having an app enables you to offer additional benefits that can effectively provide you with an edge over competitors. Even something as small as booking a table from the app has the potential of gaining new customers.
- Customer Engagement
There are many customers who do not visit restaurants that frequently, who when left alone, can easily switch their loyalty. But by having your app on their phone, you can easily connect with them by sending them notifications and offers to ensure that whenever they do decide to eat out, you are their first choice.
- Streamline your business
For orders with payment to delivery, mobile app is a platform that can efficiently manage all these dimensions of your business, and during the process, it can cut off major time and resource leakages that previously went unnoticed.
- Targeted Marketing
Once your customers have your app installed on their phone, you can not only track their behavior over time, but can also gain access to their location, contacts and other information. This can enable you to aptly predict when they are most likely to require your services. So, just be present when they need you the most.
- Complement your revenues
Unlike many services for which mobile apps are just a channel for promotion, restaurants can actually generate significant revenues through their mobile apps. All you need to do is integrate payment and logistics (both of which can be easily done if you get the app developed by an expert) to take your business to the next level.
- Future Road-map
Not only does a mobile app boosts your current reputation and revenues, it also paves the way for where you ought to be in the future. The data you receive from apps when carefully analyzed, can easily point out where your strengths lie and the pitfalls you need to avoid. This can help you build long-lasting and profitable business.
Everything said, there is still a very common perception among businesses and start ups that mobile apps with the investment and resources they require, are often a liability that comes with a risk factor. To which we would suggest that for any business, let’s suppose dining industry- which is centered around customer experience Science Articles, not having a mobile app is a much bigger risk today and a potential loss of innumerable customers and uncharted business territories.
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